Head of Content job description

Content and SEO — Head of Content
Sets content and search strategy and owns organic growth org-wide.

RESPONSIBILITIES
- Set how the organization researches and prioritizes search demand, and change the method when the data shows the old one is missing real opportunity.
- Set on-page practice for the organization, and test third-party AEO and GEO advice against Google's published guidance before teams adopt it.
- Own the site's overall architecture and linking strategy, and decide when a structural change is worth the short-term ranking risk.
- Set the organization's technical SEO standards and audit cadence, and make the final call on a tradeoff between SEO and product goals.
- Design structured data for a large site and keep it correct as templates change, removing markup for rich results Google has dropped.
- Run localization across several markets, deciding what is shared and what is written locally, and keep hreflang market versions from competing with each other.

REQUIREMENTS
- Experience at the Content Marketing Manager level (level 4 of 5) or equivalent
- Holds HubSpot Content Marketing Certification

REQUIRED SKILLS
Search Strategy
- Keyword and Search Intent Research — You can set how the organization researches and prioritizes search demand, and change the method when the data shows the old one is missing real opportunity.
- Competitor and Content Gap Analysis — You can run the analysis across a content program, spot where a whole category under-serves a search intent, and decide whether a gap needs new content or an update.
- Content Strategy and Briefing — You can set the content strategy for the organization, deciding which topics and formats the whole function invests in, and hold that plan against pressure to chase trends.
- Editorial Calendar Management — You can run the calendar across the whole content function, resolve competing priorities between teams, and protect capacity for unplanned work.

Search Optimization
- On-Page SEO Optimization — You can set on-page practice for the organization, and test third-party AEO and GEO advice against Google's published guidance before teams adopt it.
- SEO Metadata and Title Writing — You can set metadata standards and templates for the team, and diagnose a page with strong rankings but weak click-through.
- Internal Linking and Architecture — You can own the site's overall architecture and linking strategy, and decide when a structural change is worth the short-term ranking risk.
- Technical SEO Auditing — You can set the organization's technical SEO standards and audit cadence, and make the final call on a tradeoff between SEO and product goals.
- Site Speed and Core Web Vitals — You can set page-experience targets for the site and get speed fixes prioritized against feature work.
- Structured Data Markup — You can design structured data for a large site and keep it correct as templates change, removing markup for rich results Google has dropped.
- Crawl and Indexation Management — You can plan indexation for a large site or a migration, sequencing redirects and canonicals so traffic survives the move.

Editorial Craft
- Long-Form Editorial Writing — You can write the pieces the rest of the team finds hardest, and edit others' drafts so the structure, not just the sentences, improves.
- Editorial Style Governance — You can set editorial voice and standards for the whole organization, and adapt them as the brand or audience changes.
- Copyediting and Proofreading — You can edit difficult or sensitive copy where the argument itself is the problem, and give notes that help writers improve their next draft.
- Content Localization — You can run localization across several markets, deciding what is shared and what is written locally, and keep hreflang market versions from competing with each other.
- Content Quality and Trust — You can set the organization's content trust standard, covering author pages, corrections and disclosure of AI use, and audit teams against it.
- Content Management and Publishing Operations — You can run publishing operations across the whole content function, keeping owners, review dates and retirement rules current for the whole site.

Digital PR
- Digital PR Campaign Development — You can set the digital PR strategy for the organization and decide how much of the content budget it deserves against other channels.
- Link Prospecting and Outreach — You can run an outreach campaign end to end and land links from sites that matter, and you drop weak prospects early. You judge a site by whether its audience is real, not by a tool's score for it.
- Backlink Profile Analysis — You can judge a profile that looks dangerous, such as inherited spam or an old paid campaign, and decide whether to disavow, clean up or leave it alone.

Performance Analysis
- Organic Performance Analysis and Reporting — You can set what the organization measures as content success, and change it when the current metrics stop reflecting real value.
- Content Audit and Pruning — You can audit a site too large to read page by page, and sequence the work so risky changes come with a way back.

Delivery
- Project Management — You can set the everyday habits for how work is organized and followed up across the organization, and teams you do not lead adopt the routines you introduce.
- Planning & Estimation — You can forecast work and staffing quarters ahead, and set the estimating method other teams use.
- Ownership & Accountability — You can report the organization's most exposed outcomes to its leaders as they stand, including bad news, and answer for them.
- Quality Focus — You can raise the quality bar across the organization by building the tools and habits that make the careful way the easy way.

Craft
- Problem Solving — You can crack problems the organization has repeatedly failed to solve, and your approach becomes how others tackle that whole kind of problem.
- Domain Expertise — You can influence how the field is practiced beyond this organization, and your expertise settles questions that have stood open for years.
- Continuous Learning — You can set what the organization invests its learning time in, and the material and practice you create outlive your involvement.

Communication
- Communication — You can set how the organization communicates by creating the forums and norms that teams use to share information.
- Collaboration — You can remove the barriers that stop teams working together by putting in place routines and forums they use across the organization.
- Writing & Documentation — You can set the writing standard the organization works to, and documents you wrote are still in use long after you have moved on.
- Stakeholder Management — You can represent the organization in its most important relationships and set how it engages with everyone who depends on it.

Leadership
- Leadership — You can set direction for the whole organization, make hard calls under real uncertainty, and carry the decisions nobody else wants to own.
- Mentoring — You can shape how the organization grows its people, and those you developed are themselves named by others as strong in their field.
- Strategic Thinking — You can shape the organization's strategy, and the bets you argued for are visible in where it ended up.

REQUIRED CERTIFICATIONS
- HubSpot Content Marketing Certification (required from Content Marketing Specialist)