Content Marketing Manager job description

Content and SEO — Content Marketing Manager
Leads the calendar, the team and organic growth across content.

RESPONSIBILITIES
- Set the content strategy for the organization, deciding which topics and formats the whole function invests in, and hold that plan against pressure to chase trends.
- Run the calendar across the whole content function, resolve competing priorities between teams, and protect capacity for unplanned work.
- Set the site's information architecture across topic areas, deciding how sections relate, and lead a restructure without losing rankings.
- Set page-experience targets for the site and get speed fixes prioritized against feature work.
- Plan indexation for a large site or a migration, sequencing redirects and canonicals so traffic survives the move.
- Set editorial voice and standards for the whole organization, and adapt them as the brand or audience changes.

REQUIREMENTS
- Experience at the Content Strategist level (level 3 of 5) or equivalent
- Holds HubSpot Content Marketing Certification

REQUIRED SKILLS
Search Strategy
- Keyword and Search Intent Research — You can prioritize keyword opportunities across a whole content program by intent, difficulty and business value, and defend the calls you did not chase.
- Competitor and Content Gap Analysis — You can run the analysis across a content program, spot where a whole category under-serves a search intent, and decide whether a gap needs new content or an update.
- Content Strategy and Briefing — You can set the content strategy for the organization, deciding which topics and formats the whole function invests in, and hold that plan against pressure to chase trends.
- Editorial Calendar Management — You can run the calendar across the whole content function, resolve competing priorities between teams, and protect capacity for unplanned work.

Search Optimization
- On-Page SEO Optimization — You can set the on-page standard your team writes to, and diagnose why a well-written page still is not ranking.
- SEO Metadata and Title Writing — You can set metadata standards and templates for the team, and diagnose a page with strong rankings but weak click-through.
- Internal Linking and Architecture — You can set the site's information architecture across topic areas, deciding how sections relate, and lead a restructure without losing rankings.
- Technical SEO Auditing — You can diagnose technical issues that only show up at scale, such as crawl budget waste or rendering problems, and get them onto the engineering roadmap.
- Site Speed and Core Web Vitals — You can set page-experience targets for the site and get speed fixes prioritized against feature work.
- Structured Data Markup — You can choose schema types for a new page type and fix markup that disagrees with the visible page, not only the warning.
- Crawl and Indexation Management — You can plan indexation for a large site or a migration, sequencing redirects and canonicals so traffic survives the move.

Editorial Craft
- Long-Form Editorial Writing — You can write the pieces the rest of the team finds hardest, and edit others' drafts so the structure, not just the sentences, improves.
- Editorial Style Governance — You can set editorial voice and standards for the whole organization, and adapt them as the brand or audience changes.
- Copyediting and Proofreading — You can edit difficult or sensitive copy where the argument itself is the problem, and give notes that help writers improve their next draft.
- Content Localization — You can localize a content set for a market on your own, using the terms people there search for and rewriting where translation falls short.
- Content Quality and Trust — You can set the organization's content trust standard, covering author pages, corrections and disclosure of AI use, and audit teams against it.
- Content Management and Publishing Operations — You can run publishing operations across the whole content function, keeping owners, review dates and retirement rules current for the whole site.

Digital PR
- Digital PR Campaign Development — You can run a portfolio of campaigns, decide which ideas are worth the investment, and improve the hit rate from what did not land.
- Link Prospecting and Outreach — You can run an outreach campaign end to end and land links from sites that matter, and you drop weak prospects early. You judge a site by whether its audience is real, not by a tool's score for it.
- Backlink Profile Analysis — You can judge a profile that looks dangerous, such as inherited spam or an old paid campaign, and decide whether to disavow, clean up or leave it alone.

Performance Analysis
- Organic Performance Analysis and Reporting — You can build reporting that ties content performance to business goals, including reader feedback such as comments and survey answers, and use it to redirect the team's effort.
- Content Audit and Pruning — You can audit a site too large to read page by page, and sequence the work so risky changes come with a way back.

Delivery
- Project Management — You can keep several people's work in step across teams, agree priorities and hand-offs with them, and keep one shared task list that all of them actually use.
- Planning & Estimation — You can estimate work that spans several teams, name the assumptions behind each figure, and rework the plan when those assumptions break.
- Ownership & Accountability — You can hold accountability for outcomes delivered mostly by other people, taking the blame when it fails and passing on the credit when it works.
- Quality Focus — You can set how quality is checked on complex work shared by several teams, and you spot the problems that only appear where their pieces meet.

Craft
- Problem Solving — You can make the call on a problem outside your expertise and explain its cost, time and risk.
- Domain Expertise — You can bring in good practice from outside the organization and make it work here, and your judgment clearly improves the work you touch.
- Continuous Learning — You can judge which new ideas are worth the team's time and which are not, and you make room for the people around you to learn too.

Communication
- Communication — You can bring disagreeing groups to agreement on the facts and the next steps, and help colleagues frame a difficult or sensitive message.
- Collaboration — You can align teams with competing priorities on a common goal, surfacing the conflict early instead of letting it harden into resentment.
- Writing & Documentation — You can own the documents behind a large piece of work, coordinating contributions so that people who were not involved can carry it on.
- Stakeholder Management — You can hold senior and external relationships, negotiate between competing demands, and deliver unwelcome news without losing trust.

Leadership
- Leadership — You can lead across team boundaries, build the credibility that makes people follow you by choice, and create room for others to lead.
- Mentoring — You can develop other mentors, coach people through career decisions rather than tasks, and lift the capability of a whole team.
- Strategic Thinking — You can set direction for an area, choose deliberately what not to do, and defend that choice when it is challenged.

REQUIRED CERTIFICATIONS
- HubSpot Content Marketing Certification (required from Content Marketing Specialist)