Marketing Executive job description

Digital marketing — Marketing Executive
Executes campaigns and content under guidance from senior marketers.

RESPONSIBILITIES
- Pick up an unfamiliar area fast enough to be useful in it.
- Build a small search campaign from a brief, structuring ad groups by keyword theme and writing ad copy that a reviewer approves with minor changes.
- Build a small social campaign from a brief, choosing an objective, audience and placement that a reviewer approves with minor changes.
- Plan and send a campaign to a defined lifecycle segment, pick the sending window and report the opens, clicks and conversions afterwards.
- Set up a creative test with a couple of variants and a stated hypothesis, with support choosing what to vary.
- Write copy for a campaign that fits the offer and the audience, keep it inside brand and legal limits, and rewrite it when it underperforms.

REQUIREMENTS
- No earlier level needed: this is the first level of the ladder

REQUIRED SKILLS
Paid Media
- Paid Search Campaign Management — You can build a small search campaign from a brief, structuring ad groups by keyword theme and writing ad copy that a reviewer approves with minor changes.
- Paid Social Campaign Management — You can build a small social campaign from a brief, choosing an objective, audience and placement that a reviewer approves with minor changes.
- Campaign and Account Structure — You can build campaigns and ad groups by following a given structure and naming convention.
- Programmatic and Display Advertising — You can build a display line item from a brief someone else has written, load the creative and confirm it is serving. A colleague sets the targeting and the budget and checks the buy before it goes live.

Lifecycle Marketing
- Audience Segmentation and Targeting — You can apply a segmentation someone else has defined to a list or an audience, and check that the count looks right.
- Marketing Automation Workflow Design — You can build a single automated flow from a map someone else has drawn, wire up the trigger and test it with a dummy contact. You check with a colleague before anything sends to real people.
- Lifecycle Email Marketing — You can plan and send a campaign to a defined lifecycle segment, pick the sending window and report the opens, clicks and conversions afterwards. You propose the next send from what the last one did.
- Email Deliverability and List Health — You can check a list for hard bounces and unsubscribes before a send and remove the addresses that must not receive it. A colleague explains what the authentication records and sending domains are for.

CRO & Creative
- Landing Page Design and Optimization — You can update the copy or an image on an existing landing page from a brief, without changing its layout.
- Conversion Testing and Experiment Program — You can read the result of a test someone else designed and name the winning variant, and log a test idea with its change and metric in the backlog.
- Creative Testing and Iteration — You can set up a creative test with a couple of variants and a stated hypothesis, with support choosing what to vary.
- Brand Messaging and Positioning — You can use the approved messaging and tone of voice guide when writing a piece of copy.
- Ad Copywriting — You can write copy for a campaign that fits the offer and the audience, keep it inside brand and legal limits, and rewrite it when it underperforms. You take an edit without needing the reason explained twice.

Measurement
- Marketing Attribution Modeling — You can read an attribution report someone else built and say which channel it credits.
- Web and Campaign Analytics — You can build a simple report in an analytics tool for a specific question, with a colleague helping you choose filters, and confirm its totals match a second source before sharing it.
- Conversion Tracking and Tagging — You can add a tag or pixel through the tag manager to a written spec and confirm it fires on the right page. A colleague writes the spec and reviews the container before it is published.
- Marketing Reporting and Insight — You can pull a campaign report into an agreed template, check the figures match the source and note what has changed since last time. Someone else writes the interpretation that goes with it.

Marketing Strategy
- Channel Mix Strategy — You can explain what each channel the team uses is generally good for.
- Marketing Budget Management — You can track spend against a budget line you are given and flag when it is close to running out.
- Marketing Technology Stack Management — You can do routine admin in the marketing tools: add users, set permissions and check that a scheduled sync ran. You escalate anything that changes how two tools talk to each other.
- Campaign Performance Forecasting — You can produce a simple forecast from recent figures in a model a colleague has set up, and state what you assumed. Someone else checks the numbers before they go to anyone.
- Market and Customer Insight — You can collect customer feedback or competitor details from the sources you are given and record them in the team insight log.

Organic & Community
- Organic Social and Community Marketing — You can publish scheduled posts from the content calendar and reply to comments using the community guidelines, while a senior marketer checks sensitive replies.

Delivery
- Project Management — You can keep your own tasks and deadlines in a current to-do list, and tell your manager as soon as work you own will be late.
- Planning & Estimation — You can estimate how long a task will take once the approach is clear, and you say promptly when the estimate turns out to be wrong.
- Ownership & Accountability — You can stay responsible after you hand work over: you check it did what it was meant to, fix your own mistakes, and give updates before anyone asks.
- Quality Focus — You can choose checks that suit the task in front of you, catch your own mistakes before anyone else sees them, and confirm the result works once people start using it.

Craft
- Problem Solving — You can work out what is wrong in work you did not create, and you fix the underlying cause instead of working around the symptom.
- Domain Expertise — You can apply the basics of your field to the work you are given, and ask an expert when a task goes beyond what you have learned.
- Continuous Learning — You can pick up an unfamiliar area fast enough to be useful in it, and you turn what you learned into something others can reuse.

Communication
- Communication — You can explain your work so your team can act on it, and play a request back in your own words before you act on it.
- Collaboration — You can work well with people in other roles, share context and credit, and take criticism of your work without defending territory.
- Writing & Documentation — You can document your own work well enough for a colleague to follow it unaided, such as a how-to guide or a handover, and keep it current as things change.
- Stakeholder Management — You can keep your manager and immediate team informed of your progress, and you raise an issue before someone else discovers it.

Leadership
- Leadership — You can act on direction well, seek feedback on how you work, and be open about what you need help with.
- Mentoring — You can share what you have just learned with your peers and help a newer colleague find their way around.
- Strategic Thinking — You can explain why the work you were given matters and who it is for.