Content and SEO career ladder
5 levels, from Content Executive to Head of Content. Each one is rated on the same 36 skills — what changes between the rungs is how good you have to be at each. A content ladder from content executive to head of content, covering research, on-page and technical SEO, editorial craft, digital PR and performance analysis.
- Level 1 of 5
Content Executive
Writes and publishes content to a brief under editorial guidance.
Read the job description - Level 2 of 5
Content Marketing Specialist
Plans, writes and optimises content independently against a target.
Read the job description - Level 3 of 5
Content Strategist
Owns strategy, briefs and organic performance for a topic area.
Read the job description - Level 4 of 5
Content Marketing Manager
Leads the calendar, the team and organic growth across content.
Read the job description - Level 5 of 5
Head of Content
Sets content and search strategy and owns organic growth org-wide.
Read the job description
- Search Strategy 5 skills
- Search Optimisation 7 skills
- Editorial Craft 4 skills
- Digital PR 3 skills
- Performance Analysis 3 skills
- Certifications 1 certification
- Delivery 4 skills
- Craft 3 skills
- Communication 4 skills
- Leadership 3 skills
Import the whole ladder
One click adds Content and SEO to your org as a department: all 36 skills, with the mastery expected at each of your 5 career levels.