Content Marketing Manager job description

Content and SEO — Content Marketing Manager
Leads the calendar, the team and organic growth across content.

REQUIRED SKILLS
Search Strategy
- Keyword and Search Intent Research — You can prioritise keyword opportunities across a whole content programme by intent, difficulty and business value, and defend the calls you did not chase.
- Search Competitor Analysis — You can run competitor analysis across a content programme, spot where a whole category under-serves a search intent, and direct the team to it.
- Content Strategy and Briefing — You can set the content strategy for the organisation, deciding which topics and formats the whole function invests in, and hold that plan against pressure to chase trends.
- Content Gap Analysis — You can run gap analysis programme-wide, deciding where new content beats updating old content, and where a gap is not worth filling.
- Editorial Calendar Management — You can run the calendar across the whole content function, resolve competing priorities between teams, and protect capacity for unplanned work.

Search Optimisation
- On-Page SEO Optimisation — You can set the on-page standard your team writes to, and diagnose why a well-written page still is not ranking.
- SEO Metadata and Title Writing — You can set metadata standards and templates for the team, and diagnose a page with strong rankings but weak click-through.
- Internal Linking and Architecture — You can set the site's information architecture across topic areas, deciding how sections relate, and lead a restructure without losing rankings.
- Technical SEO Auditing — You can diagnose technical issues that only show up at scale, such as crawl budget waste or rendering problems, and get them onto the engineering roadmap.
- Site Speed and Core Web Vitals — You can set page-experience targets for the site and get speed fixes prioritised against feature work.
- Structured Data Markup — You can choose the right schema types for a new page type and ship the markup without review. You spot when the markup and the visible page disagree, and you fix the mismatch rather than only the warning.
- Crawl and Indexation Management — You can plan indexation for a large site or a migration, sequencing redirects and canonicals so traffic survives the move. You are the one called in when a whole section drops out of the index.

Editorial Craft
- Long-Form Editorial Writing — You can write the pieces the rest of the team finds hardest, and edit others' drafts so the structure, not just the sentences, improves.
- Editorial Style Governance — You can set editorial voice and standards for the whole organisation, and adapt them as the brand or audience changes.
- Copyediting and Proofreading — You can edit difficult or sensitive copy where the argument itself is the problem, and you set the style rules the team edits to. Writers get better because of your notes, not just their drafts.
- Content Localisation — You can localise a whole content set for a market on your own, using the terms people there actually search for rather than a translation of the English ones. You know when to rewrite instead of translate.

Digital PR
- Digital PR Campaign Development — You can run a portfolio of campaigns, decide which ideas are worth the investment, and improve the hit rate from what did not land.
- Link Prospecting and Outreach — You can run an outreach campaign end to end and land links from sites that matter, and you drop weak prospects early. You judge a site by whether its audience is real, not by a tool's score for it.
- Backlink Profile Analysis — You can judge a profile that looks dangerous, such as inherited spam or an old paid campaign, and decide whether to disavow, clean up or leave it alone. You are who people ask when rankings drop and links are suspected.

Performance Analysis
- Content Performance Analysis — You can build the reporting that shows how content performance ties to business goals, and use it to redirect the team's effort.
- Search Ranking and Traffic Reporting — You can build reporting for a large site where several teams read the same numbers, and defend a finding a senior stakeholder does not want to hear. You catch the misleading metric before it reaches a board slide.
- Content Audit and Pruning — You can audit a site too large for anyone to read every page, and sequence the work so the risky changes come with a way back. You are who people ask before a big cull goes ahead.

Delivery
- Project Management — You can run work spanning several teams, negotiate scope and sequencing with their owners, and maintain one shared plan that all of them actually use.
- Planning & Estimation — You can estimate work spanning several teams, name the assumptions each figure rests on, and re-cut the plan as those assumptions break.
- Ownership & Accountability — You can hold accountability for outcomes delivered mostly by other people, absorbing the blame when it fails and passing on the credit when it works.
- Quality Focus — You can design the quality practice for complex work owned by several teams, and you anticipate the failure modes that only appear once systems interact.

Craft
- Problem Solving — You can solve problems in domains where you are not the expert, and your solutions hold up on cost, performance, and maintainability at once.
- Domain Expertise — You can bring in practice from outside the organisation and make it work here, and your judgement demonstrably improves the projects you touch.
- Continuous Learning — You can judge which new ideas are worth the team's time and which are not, and you make room for the people around you to learn too.

Communication
- Communication — You can bring disagreeing groups to a shared understanding, and colleagues come to you for help framing a difficult or sensitive message.
- Collaboration — You can align teams with competing priorities on a common goal, surfacing the conflict early instead of letting it harden into resentment.
- Technical Writing — You can own the documentation of a large project, coordinating contributions so the work can be maintained by people who never built it.
- Stakeholder Management — You can hold senior and external relationships, negotiate between competing demands, and deliver unwelcome news without losing trust.

Leadership
- Leadership — You can lead across team boundaries, build the credibility that makes people follow you by choice, and create room for others to lead.
- Mentoring — You can develop other mentors, coach people through career decisions rather than tasks, and lift the capability of a whole team.
- Strategic Thinking — You can set direction for an area, choose deliberately what not to do, and defend that choice when it is challenged.

REQUIRED CERTIFICATIONS
- HubSpot Content Marketing Certification (required from Content Marketing Specialist)