Content Executive job description

Content and SEO — Content Executive
Writes and publishes content to a brief under editorial guidance.

REQUIRED SKILLS
Search Strategy
- Keyword and Search Intent Research — You can research keywords for a brief you have been given, group them by topic, and note whether each is informational, commercial or transactional.
- Search Competitor Analysis — You can open a competitor page you are pointed at and describe what topics it covers.
- Content Strategy and Briefing — You can fill in a content brief template with the details a strategist gives you, without leaving fields blank.
- Content Gap Analysis — You can list the topics a competitor covers that your site does not, from a list someone else compiled.
- Editorial Calendar Management — You can plan your own content production against deadlines, flag slippage early, and keep the calendar accurate without being asked.

Search Optimisation
- On-Page SEO Optimisation — You can optimise a routine page's headings, copy and images against an agreed target keyword without a checklist.
- SEO Metadata and Title Writing — You can write titles and descriptions that earn a click without misrepresenting the page, for routine pages, unaided.
- Internal Linking and Architecture — You can add a link to a related page when the brief tells you to.
- Technical SEO Auditing — You can run a pre-built technical checklist against a page and report what fails.
- Site Speed and Core Web Vitals — You can run a page through a speed testing tool and read off the score.
- Structured Data Markup — You can add a schema type someone has already chosen for a page by following an existing template, and you run the markup through a validator before it goes live while a reviewer checks your work.
- Crawl and Indexation Management — You can read a robots.txt file and a sitemap and say which pages they let search engines reach. You make the changes someone specifies for you and confirm the result in Search Console before calling it done.

Editorial Craft
- Long-Form Editorial Writing — You can write a complete long-form piece from a brief, structuring it so a reader can follow the argument to the end.
- Editorial Style Governance — You can look up a rule in the style guide when asked and apply it to your own sentence.
- Copyediting and Proofreading — You can copyedit to a house style guide and check facts, names and links against their sources. You leave the writer's voice intact and explain your changes rather than quietly rewriting.
- Content Localisation — You can prepare content for translation and check that a translated page renders properly, with dates, currencies and names in the local form. A native reviewer checks the language before it publishes.

Digital PR
- Digital PR Campaign Development — You can help gather the data or assets for a PR campaign someone else designed.
- Link Prospecting and Outreach — You can work through a prospect list someone else has built, check each site is real and relevant, and send the approved pitch template. Your outreach is read before it goes out.
- Backlink Profile Analysis — You can pull a backlink report and describe what it shows: how many domains link in, which pages they point at, and which links are new or lost. Someone senior interprets it with you.

Performance Analysis
- Content Performance Analysis — You can read a traffic number off a dashboard someone else built and report it.
- Search Ranking and Traffic Reporting — You can produce a ranking and traffic report from an agreed template and check the figures match the source data. You ask when a number looks wrong rather than passing it on unexplained.
- Content Audit and Pruning — You can gather what an audit needs, such as traffic, age, rankings and duplication, into one sheet and apply the keep-or-cut rules someone else has set. A reviewer signs off your list before anything is removed.

Delivery
- Project Management — You can follow a plan someone else wrote, keep your own tasks up to date, and flag a task you own as soon as you know it will slip.
- Planning & Estimation — You can estimate a task you have been given once the approach is clear, and you say promptly when the estimate turns out to be wrong.
- Ownership & Accountability — You can own a piece of work after release: you watch how it behaves, fix what you broke, and are never chased for a status update.
- Quality Focus — You can choose checks that suit the work in front of you, catch your own mistakes before review, and confirm the result behaves once it is live.

Craft
- Problem Solving — You can diagnose problems in work you did not build, and you fix the underlying cause instead of routing around the symptom.
- Domain Expertise — You can apply the basics of your field to the work you are given, and you know who to consult at the edge of what you know.
- Continuous Learning — You can pick up an unfamiliar area fast enough to be useful in it, and you turn what you learned into something others can reuse.

Communication
- Communication — You can explain your work to your team so they can act on it, and you take vague requirements and ask the questions that sharpen them.
- Collaboration — You can work well with people in other roles, share context and credit, and take criticism of your work without defending territory.
- Technical Writing — You can document your own work well enough for a colleague to follow it unaided, and you keep that document current as the work changes.
- Stakeholder Management — You can keep your manager and immediate team informed of your progress, and you raise an issue before someone else discovers it.

Leadership
- Leadership — You can act on direction well, seek feedback on how you work, and be transparent about what you need help with.
- Mentoring — You can share what you have just learned with your peers and help a newer colleague find their way around.
- Strategic Thinking — You can explain why the work you were given matters and who it is for.