Marketing Executive job description

Digital marketing — Marketing Executive
Executes campaigns and content under guidance from senior marketers.

REQUIRED SKILLS
Paid Media
- Paid Search Campaign Management — You can build a small search campaign from a brief, structuring ad groups by keyword theme and writing ad copy that a reviewer approves with minor changes.
- Paid Social Campaign Management — You can build a small social campaign from a brief, choosing an objective, audience and placement that a reviewer approves with minor changes.
- Campaign Structure and Budget Allocation — You can follow a given campaign structure and enter the budget figures you are told to use.
- Programmatic and Display Advertising — You can build a display line item from a brief someone else has written, load the creative and confirm it is serving. A colleague sets the targeting and the budget and checks the buy before it goes live.

Lifecycle Marketing
- Audience Segmentation and Targeting — You can apply a segmentation someone else has defined to a list or an audience, and check that the count looks right.
- Marketing Automation Workflow Design — You can build a single automated flow from a map someone else has drawn, wire up the trigger and test it with a dummy contact. You check with a colleague before anything sends to real people.
- Lifecycle Email Marketing — You can plan and send a campaign to a defined lifecycle segment, pick the sending window and report the opens, clicks and conversions afterwards. You propose the next send from what the last one did.
- Email Deliverability and List Health — You can check a list for hard bounces and unsubscribes before a send and remove the addresses that must not receive it. A colleague explains what the authentication records and sending domains are for.

CRO & Creative
- Landing Page Design and Optimisation — You can update the copy or an image on an existing landing page from a brief, without changing its layout.
- Conversion Rate Testing — You can read the result of a test someone else designed and say which variant won.
- Creative Testing and Iteration — You can set up a creative test with a couple of variants and a stated hypothesis, with support choosing what to vary.
- Brand Messaging and Positioning — You can use the approved messaging and tone of voice guide when writing a piece of copy.
- Ad Copywriting — You can write copy for a campaign that fits the offer and the audience, keep it inside brand and legal limits, and rewrite it when it underperforms. You take an edit without needing the reason explained twice.
- Experiment Prioritisation and Roadmapping — You can write up a test idea with the change, the audience and the metric it should move, and add it to the team backlog. Someone else decides whether it runs and in what order.

Measurement
- Marketing Attribution Modelling — You can read an attribution report someone else built and say which channel it credits.
- Web and Campaign Analytics — You can build a simple report from an analytics tool answering a specific question you were asked, with support choosing the right filters.
- Conversion Tracking and Tagging — You can add a tag or pixel through the tag manager to a written spec and confirm it fires on the right page. A colleague writes the spec and reviews the container before it is published.
- Marketing Reporting and Insight — You can pull a campaign report into an agreed template, check the figures match the source and note what has changed since last time. Someone else writes the interpretation that goes with it.

Marketing Strategy
- Channel Mix Strategy — You can explain what each channel the team uses is generally good for.
- Marketing Budget Management — You can track spend against a budget line you are given and flag when it is close to running out.
- Marketing Technology Stack Management — You can do routine admin in the marketing tools: add users, set permissions and check that a scheduled sync ran. You escalate anything that changes how two tools talk to each other.
- Campaign Performance Forecasting — You can produce a simple forecast from recent figures in a model a colleague has set up, and state what you assumed. Someone else checks the numbers before they go to anyone.

Delivery
- Project Management — You can follow a plan someone else wrote, keep your own tasks up to date, and flag a task you own as soon as you know it will slip.
- Planning & Estimation — You can estimate a task you have been given once the approach is clear, and you say promptly when the estimate turns out to be wrong.
- Ownership & Accountability — You can own a piece of work after release: you watch how it behaves, fix what you broke, and are never chased for a status update.
- Quality Focus — You can choose checks that suit the work in front of you, catch your own mistakes before review, and confirm the result behaves once it is live.

Craft
- Problem Solving — You can diagnose problems in work you did not build, and you fix the underlying cause instead of routing around the symptom.
- Domain Expertise — You can apply the basics of your field to the work you are given, and you know who to consult at the edge of what you know.
- Continuous Learning — You can pick up an unfamiliar area fast enough to be useful in it, and you turn what you learned into something others can reuse.

Communication
- Communication — You can explain your work to your team so they can act on it, and you take vague requirements and ask the questions that sharpen them.
- Collaboration — You can work well with people in other roles, share context and credit, and take criticism of your work without defending territory.
- Technical Writing — You can document your own work well enough for a colleague to follow it unaided, and you keep that document current as the work changes.
- Stakeholder Management — You can keep your manager and immediate team informed of your progress, and you raise an issue before someone else discovers it.

Leadership
- Leadership — You can act on direction well, seek feedback on how you work, and be transparent about what you need help with.
- Mentoring — You can share what you have just learned with your peers and help a newer colleague find their way around.
- Strategic Thinking — You can explain why the work you were given matters and who it is for.