Digital marketing career ladder
5 levels, from Marketing Executive to Head of Growth. Each one is rated on the same 36 skills — what changes between the rungs is how good you have to be at each. A performance marketing ladder from marketing executive to head of growth, covering paid media, lifecycle marketing, conversion and creative, measurement and marketing strategy.
- Level 1 of 5
Marketing Executive
Executes campaigns and content under guidance from senior marketers.
Read the job description - Level 2 of 5
Digital Marketing Specialist
Owns a channel or workflow and reports on its performance.
Read the job description - Level 3 of 5
Digital Marketing Manager
Plans and runs multi-channel campaigns against a budget.
Read the job description - Level 4 of 5
Senior Marketing Manager
Owns channel mix and budget for a product or a segment.
Read the job description - Level 5 of 5
Head of Growth
Sets acquisition strategy and owns the growth budget and team.
Read the job description
- Paid Media 4 skills
- Lifecycle Marketing 4 skills
- CRO & Creative 6 skills
- Measurement 4 skills
- Marketing Strategy 4 skills
- Certifications 4 certifications
- Delivery 4 skills
- Craft 3 skills
- Communication 4 skills
- Leadership 3 skills
Import the whole ladder
One click adds Digital marketing to your org as a department: all 36 skills, with the mastery expected at each of your 5 career levels.